Hackathon
Pocket started as a Hackathon project at VideoAmp.
One year, we held a company-wide hackathon at VideoAmp, inviting everyone to participate with ideas to push the company forward. This event wasn't limited to engineering projects or product features; it also included sales and marketing initiatives. One of our core brand tenets was "People-first" (customers, employees, clients, etc.). Inspired by this, my team aimed to create something beneficial for our employees, clients, and potential customers. During our brainstorming session, we recognized that the advertising technology industry is filled with confusing terms and numerous acronyms. To ease this friction, we decided to make information more accessible, ensuring it could be easily understood by anyone, even those unfamiliar with advertising technology.
Work with the team to develop a project that benefits both our customers and clients.
I designed the branding and user interface (UI) of the Pocket web app. Additionally, I created a presentation to pitch the project to the rest of the company. I also compiled a Google Sheet of all the terms and definitions that would feed into the web app. Along with the rest of the team, we worked on image assets. We collaborated closely with two engineers to ensure the prototype matched the design.
Pocket started as a Hackathon project at VideoAmp.
AdTech has so many acronyms and complex terminology. The idea of the project was to essentially create a reference for these terms and make it common knowledge for any level. We also added our own culture with terms that we used internally.
This project won the hackathon and later on decided it was a great idea to add it to our IYKYK internal app.
Within the IYKYK app, we had clients and invitees to external and internal events use it as a reference for ticketing, scheduling and if they were going to attend certain parts of the event.
Landing page for the internal VideoAmp app IYKYK. The background image and screenshots within the app would change depending on an event. This event was for HMCMNG our company-wide in-person event we held in Miami.
The Pocket app is a web-based dictionary where anyone can look up common terminology within the adtech industry. Our team won the hackathon with this project. We received feedback from clients and customers who wanted to share the app and suggested adding more terms. This project eventually evolved into our IYKYK app, which was initially kickstarted by the hackathon. As we updated the app, it grew to include blog posts, updates, and events relevant to our industry, all in one place.